The beauty industry is fast-moving, with new trends emerging and evolving rapidly. For 2025, beauty standards are set to be redefined, with the current buzz being as much about appearance as health, sustainability, and individuality. Here are the top trends expected to shape the beauty landscape this year.
Year of the Hair
2025 is being broadcast as the ""Year of the Hair,"" with a renewed emphasis on scalp health and hair repair. People now understand how vital scalp care is for healthy hair. Plan to see innovative hair health products that enhance the appearance of strands and nourish the scalp, promoting overall hair vitality.
Back to Basics
This refreshing trend prioritizes comfort, nostalgia, slow living, and emotional well-being with products and formulas that evoke simpler times. People will be sidestepping harsh, barrier-disrupting formulas in favor of those that comfort and nurture the skin and self-care experiences that soothe and nourish the soul. While many look back to glean wisdom from our ancestors, few are apt to try their grandmother’s regimen due to dubious ingredients. Instead, our foaming oil cleanser and silky moisturizers will fill this comforting bill cleanly! As consumers adopt mindful consumption patterns and seek a more leisurely pace, slow living will be a timely trend. This back-to-basics trend squashes the acquisitive quest for the latest magic bullet and the decision fatigue that comes from sifting through all the noise. Slow living prioritizes what matters most, with quality over quantity and a low-impact model. This trend includes a minimalist ethos, favoring fewer multi-functional products that combine several benefits in one in lieu of complex beauty routines. A perfect example is our YouthRenew™ Tinted Cream, which provides moisturization, sun care, and pro-aging properties in a single bottle!
Clinical Beauty
Consumers that are simplifying their routines aim to do so without compromising results or their integrity with this new take on clean beauty and effective skincare. The cleanical beauty trend integrates skincare that is both clean and effective, merging clinical efficacy with clean ingredients – prioritizing products that are safe for the consumers and the environment, while delivering transformative skin renewal. To meet conscious consumers’ demands, these formulations are made with environmental responsibility, transparency, sustainability, and high-performance actives – the most harmonious beauty marriage!Pevonia skincare, hair care, and body care products embody this cleanical beauty trend with clinically proven, science-backed ingredients, safe, earth-friendly sourcing, recyclable packaging, and the exclusion of harmful actives and animal testing.
Regenerative Beauty
As sustainability becomes more critical, this approach focuses on regenerating ecosystems and communities while ethically sourcing ingredients from renewable sources, promoting optimal well-being and longevity. With growing awareness, people are not satisfied with achieving healthier skin at the cost of the planet. To protect Mother Earth and appeal to environmentally conscious consumers who want to make beauty choices that have a positive impact, brands are investing in practices that support biodiversity and reduce carbon footprints. Pevonia prioritizes green, eco-friendly practices from concept to our finished products in alignment with this thriving trend.
Health-Focused Beauty
As consumers are prioritizing their overall well-being, they will view beauty more and more through the lens of long-term health. This wellness shift has birthed a boom of health-focused skincare, hair care, and body care products, with products that promote healthy skin from within expected to soar. Products that support the skin’s microbiome and health will dominate this wellness space in 2025. In addition to probiotic supplements, add a Probiotic serum to your routine to ride this health-focused wave.
Pre + Post Procedure Care
With invasive and noninvasive procedures here to stay, the need for quality pre-treatment and post-treatment care is growing. Consumers now recognize the value of preparing their skin before procedures and post-care products to facilitate recovery. Serums, facial masks, and sun care can make all the difference in achieving optimal outcomes from professional facials, microneedling, or laser treatments. Our Sensitive No More Trial Kit is perfect pre and post-treatment to ensure you aren’t using any acids or harsh products that could sensitize your skin. Should redness linger afterward, our After-Sun Soothing Gel and Redness-B-Gone Trial Kit with soothing Green Tea are calming panaceas for stressed, irritated skin. And, of course, daily use of our Hydrating Sunscreen SPF 40 is a must to avoid post-inflammatory hyperpigmentation. For more aggressive treatments, be sure to follow your practitioner's immediate post-op advice.
Hacking Tradition in Beauty
Consumers who are bored with traditional beauty practices or dissatisfied with results are searching for novel approaches to beauty. Thus, unique uses of conventional products for different applications are here to stay in 2025! Plan on witnessing reinterpretations of ancient rituals or wisdom and repurposing ingredients merged with innovative techniques and technologies. This trend involves exploring and creatively using readily available household items and expressing yourself, but proceed with caution, as many DIY natural skincare ingredients and hacks aren’t tested or proven effective and may cause more harm than good. Instead of depuffing your eyes with a cold spoon, try our C Évolutive Eye Gel without the risk of harming the fragile skin around the eyes. Rather than dehydrating baking soda to remove blackheads, our ProCorrective® Clear-Control and SpaTeen® skincare for blemish prone skin will help clear debris from your pores without stripping the skin. A toothbrush may be too aggressive for tackling flaky lips, causing cracks and dryness. Stick to our Rapid-Restore Lip Balm, ideal for gently exfoliating the thinner skin on your lips.
Problem: Puffy Eyes Instead of This: Cold Spoon Try This: C Evolutive Eye Gel
Problem: Blemishes + Blackheads Instead of This: Baking Soda + Water Try This: ProCorrective® + SpaTeen® Lines
Problem: Dry + Flaky Lips Instead of This: Toothbrush Try This: Rapid-Restore Lip Balm
Effective Skincare
Trending skincare ingredients for 2025 are all about innovation and efficacy. Pevonia is ahead of this curve, with products featuring science-backed ingredients and clinically proven formulations as demonstrated through rigorous testing. Here are some skin-renewing ingredient highlights: ● Peptides: Known for their pro-aging benefits, Peptides will remain popular this year! ○ Oligopeptides in the Pevonia Timeless Repair Cream, Eye Contour , Serum, and Collagen Boost Face Balm reduce wrinkles, while those in the Lumafirm® Repair Cream - Lift & Glow deliver illuminating results. ○ Marine Polypeptides in the Intensifier - Collagen and Intensifier - Elastin & Sorghum leave skin with a smooth, uplifted outlook! ○ Tetrapeptides in our Lumafirm® Repair Cream - Lift & Glow, Stem Cells Phyto-Elite® Intensive Cream, and Collagen Boost Face Balm inhibit glycation-induced signs of aging, rejuvenating the skin, leaving it smoother and firmer-looking. ● Niacinamide: Recognized for its multi-functional properties, Niacinamide continues to be a favorite for its ability to reduce inflammation, acne, and hyperpigmentation. Our Niacinamide-infused face and body formulas address multiple skin concerns, minimizing redness, breakouts, and dull, uneven skin tone. ● Ceramides: Vital for strengthening and repairing the skin barrier, Ceramides will continue to be staples in moisturizers for 2025. Opt for formulas with naturally sourced Ceramides from Jojoba, Safflower, and Soybean Oil to lock in moisture and boost your defenses. Check out these high-performance Ceramide moisturizers and face oils: ● Power Repair® Marine Collagen Cream ● RS2 Care Cream ● Vitaminic Concentrate ● De-Stress Escape Aromatic Oil ● Lumafirm® Repair Cream - Lift & Glow ● Dry Oil Body Moisturizer ● Hydrating Sunscreen SPF 40
Superfoods
To meet consumer demand, brands will be incorporating superfoods for their nutrient-rich properties, more and more. Bursting with antioxidants, essential fatty acids, vitamins, and minerals, they effectively support skin health, fortifying it with skin-renewing and soothing benefits. Find your superfood and the Pevonia skincare equivalent here:
Superfoods in Products
● Cacao (Dark Chocolate) ○ Chocolate Indulgence Collection
● Matcha (Green Tea) ○ RS2 Collection
● Seaweed ○ Myoxy-Caviar® Collection ○ Lumafirm Repair® Cream - Lift & Glow
● Fish ○ Power Repair® Collection
● Avocado ○ Stem Cells Phyto-Elite® Intensive Body Corrector
● Nuts ○ SpaTeen® Blemished Skin Cleanser (Walnuts) ○ Dry Oil Body Moisturizer (Macadamia Nuts) ○ Anti-Stress Bath & Shower Gel (Almonds)
● Olive Oil ○ Squalane Infused Formulas
● Legumes ○ Lumafirm® Repair Cream - Lift & Glow (Soybean) ○ Lumafirm® Eye Contour - Lift & Glow (Lentil) Together, these superfood ingredients moisturize, calm, protect, and improve skin tone and texture for naturally beautiful pro-aging results.
Ownership + Individuality
In 2025, beauty will take a more personal direction, with consumers looking for products that allow customization and mirror their individuality. Brands will offer personalized skincare options to encourage people to take ownership of their beauty routines. Check out our new Customized Beauty Profile created to empower you, our customer, to select products that meet your specific skin concerns and preferences.
Climate Adaptive Beauty
As climate change impacts our lives, brands are leaning into climate-adaptive beauty that shields the skin from UV exposure, weather extremes, and pollution. These formulas act as a buffer between you and harmful environmental conditions to preserve and maintain healthy skin wherever your journeys take you. Our Vitamin C serum and sunscreen are on the frontlines, defending your skin from free radical and UV damage. And, to flex with body temperature changes, our Hyaluronic Acid HydraMist™ is the perfect lightweight moisturizer. Embrace each of these trends to rebalance and renew your skin and embark on the year ahead with a refreshed natural glow!
Related Articles
