Have you heard about the clean girl makeup trend? Its popularity is due to its emphasis on natural beauty and minimalism, a makeup aesthetic that is here to stay! If you haven’t a clue what it is or how to go about it, don’t worry, we’re going to uncover the skinny on this refreshing look.
Clean Girl Aesthetic Defined
What is the clean girl aesthetic? This fashion and beauty trend is based on a minimalist aesthetic that focuses on a simple, naturally effortless look. Neutral colors and classic lines that appear “put together” and polished without looking overly “done up” epitomize this trend. In addition to sleek hairstyles, dewy skin with subtle makeup is the predominant part of the trend we are celebrating!
What is the clean girl makeup look? Instead of covering every spot or freckle up – this minimalist makeup approach celebrates your skin, letting your natural beauty shine through. To genuinely master this refreshingly simple aesthetic, it’s vital to focus on healthy skincare practices, clean skincare, self-love, and enlisting the expertise of an esthetician.
Here are some clean girl makeup tips to help you achieve this aesthetic.
Step 1: Love Your Skin
The clean girl’s creed is to love and accept your natural beauty. Once you begin practicing acceptance by celebrating your unique features, your self-love will grow. And the more you appreciate your skin, the more confident you’ll feel.
Sure, your skin may have breakouts or be pinker and rougher than you’d like, but you can still try out the clean girl makeup trend. The best place to start is by learning to love the skin you're in; when you begin to love your skin, that will improve its appearance. Here’s how:
Get real: It may sound counterintuitive, but one way to love yourself better is to get real about skin. Skin has pores and hair follicles that lend themselves to uneven texture. It has tiny capillaries that keep it nourished and oxygenated, which may make thinner, fairer skin appear reddened. It also has an inherent skin type, each with its pros and cons. As these are things you cannot change, acceptance will go a long way!
Be appreciative: Appreciate your skin type for what it offers you. For example, dry skin types tend to have smaller, less visible pores. Be grateful for that. Oilier skin types tend to manifest signs of aging later than their drier friends, something else to acknowledge and thank your skin for.
Find your best feature: Assess your face and identify your best features. Maybe it’s the color of your eyes, the shape of your lips, your high cheekbones, or a defined jawline. This will help shift your focus towards what you do like and away from what you don’t, quieting any negative self-talk about real or perceived imperfections.
Affirm it: If you are feeling brave, say to yourself in the mirror, “I like my eyes,” “I like my lips,” or “I love my strong jawline.”
Step 2: Establish a Solid Skincare Routine
It's all about that pre-makeup base (no, not a heavy layer of foundation!) and that starts with a complete skincare routine. Clean girl makeup thrives on a healthy canvas – the true point of difference for a fresh, beautiful look.
So, before diving into makeup, establish a robust skincare routine that suits your skin type. Your journey to mastering the clean girl makeup aesthetic begins with daily cleansing, toning, treating, moisturizing, and protecting your skin with products that are appropriate for your skin concerns and beauty profile.
Weekly exfoliating and masking are especially important for creating a healthy, glowing foundation for the dewy, clean girl look. Choose from our range of exfoliators and facial masks suitable for all skin types so that dullness, clogged pores, breakouts, and fine lines won’t interfere.
To be an extra clean, clean girl, your beauty regimen should include only safe, skin-nurturing, clean skincare ingredients and be free from harsh chemicals.
Step 3: Prioritize Your Hydration
Hydrated skin is essential for achieving this fresh look. In addition to faithfully incorporating quenching serums and moisturizers into your routine, commit to sipping water continuously throughout the day to hydrate your skin from within and promote a radiant glow.
Step 4: Create A Clean Girl Makeup Routine
With a relaxed, pared-back makeup look, the minimalist, clean girl aesthetic focuses on light coverage, dewy skin, and a subtle pop of shine. Choose breathable, lightweight foundations or tinted moisturizers that blur redness or uneven skin tone – clean girl makeup must haves that allow natural beauty to show through instead of masking skin entirely. The Pevonia YouthRenew™ Tinted Cream will be your clean girl essential! And the bonus? This multi-functional formula is a great time-saver that makes getting ready quick and easy!
Step 5: Set Your Makeup
If you want your makeup to last throughout the day, consider using a light, hydrating setting spray to set it and forget it. Our Hyaluronic Acid HydraMist™ will help maintain your fresh, dewy look without making your skin feel heavy or cakey.
Pro Tip: For an added moisture boost or makeup refresh, spritz our face mist for glowing skin throughout the day.
Step 6: Enhance Your Best Features
Now you are ready to take your best feature and subtly enhance it to complete your clean girl makeup look.
Eyes: For the eyes, stick to a simple approach. Dot and blend in a small amount of the EyeRenew™ Conceal & De-Age – an eye cream and eyelid priming perfector-in-one. Then, define your eyes with a few coats of mascara and a soft, neutral eyeshadow shade that makes your eye color "pop." Finish by brushing your brows upward and outward with a little brow gel to frame your eye contour.
Cheeks: Use a cream blush for a dewy, satin finish that complements your skin tone. Blend it onto the apples of your cheeks for a natural, radiant flush.
Facial Contours: Apply highlighter to the top of your cheekbones and other areas of your face where the sun naturally hits (bridge of your nose, cupid's bow, upper lip, center of your chin, brow bone, and inner corners of your eyes.)
For a naturally gleaming look, dot on our De-Stress Escape Aromatic Oil to the high points of your face first for a lit-from-within radiance. Remember to inhale the relaxing essential oils and exhale stress and negativity for a dose of loving self-care.
Pro Tip: Get your clean girl glow from within by moving your body, a self-loving act that increases your body’s circulation and detoxification systems.
Lips: Select a lip balm, like our Rapid-Restore Lip Balm, that offers intense moisture with natural oils to keep your lips soft and plump. Then layer on a tinted gloss, lip oil, or sheer lipstick for a subtle hint of color that complements your lips’ natural hue.
If you're concerned with lines around the mouth, use our Micro-Retinol® Collagen & Retinol Lip Repair Kit once weekly to smooth the lip contour.
Step 7: Do Regular Skin Assessments
Take the time to regularly assess your skin to stay on top of any changing needs. Should it become dehydrated and flakey, extra oily, or sensitive, you can quickly adjust your skincare regimen and makeup in real time to regain control and get back to rocking your clean girl vibe.
Step 8: Go Pro
Love yourself enough to consult an esthetician. A professional can provide expert analysis. No influencer or ad will ever know your skin or deeply cleanse and care for your skin as well as your esthetician—this small investment in professional skincare matters.
Seeing a skincare professional can be a game-changer for your clean girl skincare routine. Estheticians are trained to understand the complex nature of skin and can provide expert skin analysis, accurate advice, appropriate treatments, and product recommendations tailored to your skin’s specific needs.
Routine facials can help address acne, dryness, hyperpigmentation, rosacea, aging skin, and other skin concerns, ensuring your complexion is makeup ready. At your monthly check-in, your esthetician can quickly pinpoint any issues and suggest the necessary adjustments to your skincare regimen to help ensure you always look your clean girl best.
Mastering the clean girl makeup style transcends product application. As you nurture your skin with a solid skincare routine and learn to appreciate and highlight your natural beauty with a minimalist approach, you will achieve a radiant look that reflects your inner confidence.
Don’t have an esthetician? Visit Find A Spa for an oasis near you offering Pevonia to experience Pevonia professional products and treatments for your healthiest skin ever!
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