Achieving beauty through the senses with sensorial cosmetics has been gaining the attention of those seeking skincare and other cosmetics that evoke pleasurable emotional responses. To meet this demand, not only are products designed to make us look more appealing, but they need to feel appealing to be worthy of being added to your skincare routine.

The best products in this trend elicit a comprehensive sensorial response. Beautiful images, packaging, and displays appeal to our visual senses, while intoxicating aromas appeal to our sense of smell and limbic systems, triggering an endorphin release, or conjuring up memories. Appearance is the first component of sensorial skincare, which is why we are drawn to beautiful packaging that looks attractive on your vanity and feels good in our hand. Up next, the first touch of a product called the “pickup,” then the “rubout,” which refers to how a product “acts” when you apply it to your skin, combined with how it smells, complete the sensorial effect. Textures appeal to your sense of touch, one of the main determining factors for whether a product will make it into your regimen. Whether you prefer a lightweight, water-based feel, silky textures, or richer formulas, there are products designed expressly for your wants and needs.

When properly formulated, products meet people’s perceptions that they are good for the skin. The way a product feels, or its sensory experience, makes you want to keep using it, unlike products that feel sticky, heavy, or have a texture you don’t like. With the abundance of options on the market, why would you settle for something you won’t enjoy using? You may not be able to describe what you like in a product, but you know it when you feel it and develop an emotional bond with the product. Beautiful aromatherapy face oils with calming essential oils to relieve stress and anxiety have led the way for neurocosmetics or psychocosmetics, leaving devotees with calmer, happier minds and complexions. Fragrance free products with plant and flower extracts also provide natural aromas that create enjoyable user experiences.

And sensorial skincare takes this to the next level with skincare formulas that change texture from gels to creams, oils to foams, or creams to oils, giving you two sensory experiences in one. Like the ultimate BOGO, it is no wonder that sensorial cosmetics are becoming increasingly popular. Pevonia offers many vegan friendly sensorial products and here are just a few:

• De-Stress Escape Aromatic Oil – Lavender Essential Oil, Rose Essential Oil, Grapefruit Peel Oil, and Chamomile Oil are perfectly blended with nutrient-rich Safflower Seed Oil and Squalane, leaving skin silky, soothed, and moisturized.
• CleanRefresh Foaming Oil Cleanser – This Ceramide-rich oil-to-foam cleanser transforms from an oil cleanser to a gentle sulfate free lather that lifts away make-up, dirt, and debris, making it excellent for drier skin types, make-up wearers, and those who like to double cleanse.
• Easy-Glide Shaving Emulsion – Unlike drying shaving creams and soaps, this water-soluble cream-to-oil formula delivers an exceptionally smooth, moisturizing shave that leaves skin soft, supple, and free of irritation.
• Micro-Emulsified Massage Oil “Anti-Stress” – This unique cream-to-oil massage medium features Orange Essential Oil and Vitamin C for a rejuvenating massage experience that will leave skin smoother and more even-toned, and your mood lifted.

Beyond emollients, there are many ways to change how a product feels. Emulsifiers are just one way to accomplish this. Rather than synthetic emulsifiers, Pevonia uses naturally sourced emulsifiers from soy, coconuts, fruits & vegetables, green olives, tree bark, and more. Our creams are formulated with triphase microemulsified and homogenization to produce velvety textured formulas that deliver more effective bio-activity. Our W-O-W emulsions ensure deeper penetration, controlled release, and protection of actives for maximum moisturizing benefits.