A Growing Need for Climate-Proof Beauty
Beyond the broadscale concerns of climate change, mounting issues like extreme sun, weather, smoke, pollutants, environmental stressors, and geo-aggressors negatively affect skin health and total wellness.

What is Climate Proofing ?
First, let’s grasp the meaning of climate proofing to understand the need for climate-proof beauty. It is the strategy of normalizing climate change and the necessary efforts to help minimize its effects. To protect us against these tumultuous changes, it includes global and local sustainability efforts, soil and water conservation, reducing pollution, Greenhouse Gas emissions (CO2), and other carbon footprint mitigating measures. You have likely adopted many of the top household climate proofing examples. In addition to reducing, recycling, and conserving, perhaps consider switching to electric vehicles, using renewable energy (LEDs, solar panels, heat pumps), and reducing food waste. Climate proofing has also spawned something new: Climate-proof beauty!

Why Climate Proof Beauty?
Climate change affects all of us but leave it to Gen Z to give our efforts to shield the skin from extreme sun, weather, and pollution a catchy name. Barring moving to climate proof places to live, this beauty offshoot is another way to climate proof your life! It is how to sustainably protect yourself against environmental stressors and geo-aggressors, like extreme sun and weather, smoke, pollution, and allergens. Combined with our depleting ozone layer, UV rays and geo-aggressors have more of an opportunity to damage our skin, resulting in oxidative stress, premature signs of aging, breakouts, and other inflammatory skin condition flare-ups.

How to Climate-Proof Your Beauty Routine:
There are several actions you can take to help defend and protect your skin:

• Daily cleansing is essential for removing pollutants, whether you wear make-up or not. Include an end-of-day rinse with a natural shower gel to thoroughly rid your body of harmful pollution and allergens.
• Use a Vitamin C serum with Vitamin E by day and Vitamin A (Retinol) at night. These antioxidants are effective climate proof ingredients for round-the-clock protection against free radicals, sun damage, irritation, and premature collagen breakdown.
• Select a moisturizer with sunscreen featuring Jojoba Oil which is clinically proven to help fortify the skin’s natural defenses. A recent study with a twice-daily application for 28 days revealed it decreased TEWL (transepidermal water loss) as quickly as 24 hours post-application, fortified the hydro-lipid barrier in 14 to 28 days, and increased skin’s water content by 30% in just 30 minutes! Try our Hydrating Sunscreen SPF 40 Broad Spectrum with UV and bluelight protection for triple security.
• For a lightweight heat and sweat-proof tinted sunscreen for face care, the YouthRenew Tinted Cream provides a sheer, adjustable mineral veil with moisturizing and protective Shea Butter.
• Use a moisturizer with Ceramide-rich Safflower Oil and Vitamin E for superior barrier repair against extreme weather conditions. Choose the #1 Pevonia Marine Collagen Cream for line-plumping or the Balancing Combination Skin Cream to control t-zone shine.
• Eat foods high in Vitamins C and E for antioxidant support from within.
• Wear a hat, sunglasses, and clothes with UPF 50+ (ultraviolet protection factor) whenever you head out to shield yourself from UV rays.